“When you throw your litter out of your window, it’s HIM you’re throwing out on the road”

27 September 2019 - Sustainability - France

In August, the VINCI Autoroutes Foundation for Responsible Driving launched a public awareness campaign aimed at persuading people to stop discarding litter on the motorway.

Each day, motorway operatives pick up 25 tonnes of litter along the motorways. The campaign has been rolled out at all service areas on the VINCI Autoroutes network as well as via the social networks, the regional daily press and on the variable message signs.