Road safety campaign via illuminated display panels

31 October 2017 - Events - France

To call on the imagination, experience and sense of responsibility of all in order to inspire road safety messages likely to encourage more responsible driving – such was the aim of a competition launched on a dedicated website and on social media by the VINCI Autoroutes Foundation and open to both the general public and company employees.

The best messages concerning avoiding drowsiness and inattention at the wheel, and ensuring the safety of the “men in yellow” (company employees), were shown throughout the summer – and seen by millions of drivers – on the huge luminous display panels of the VINCI Autoroutes network.