A new
advertising campaign
Apart from financial communications, VINCI hasn’t done any advertising since it changed its name in 2000 and merged with GTM. The only advertising campaigns to have boosted the Group’s image and brand awareness are those run by Eurovia on television and VINCI Park on its poster network.
Today, in the press and on television, VINCI is expressing its determination to combine an efficient economic growth model with an ambitious employment programme.
The campaign is structured around a manifesto, which is published in the press since 6 November, together with a television film and four press advertisements since 20 November. VINCI’s constant success, which has made it the world’s leading construction and concessions group, has forged an image of performance and strength. The goal of this campaign is to show that the Group also stands for humanistic values. VINCI’s aim is to inspire a friendlier image by highlighting its commitments and illustrating its social responsibility.
Through ASF, ESCOTA, Cofiroute and VINCI Park, the Group is now in touch with over 600 million customers. As a result of this increase in the relative share of concessions in VINCI’s business mix, the Group must adopt a language style that is more suited to end customers and assert its credibility with local authorities as a company that serves the public interest.
The campaign slogan is “Real success is the success you share”. The intention is to remind people that nothing significant can be achieved without the collaboration and motivation of the Group’s 142,000 employees. It also is intended to assert VINCI’s desire to share its success with its employees, customers, shareholders, suppliers and the society in which we live.
VINCI also intends to make a series of commitments aimed at enhancing its employment and social programme in the fields of recruitment, training, diversity and equal opportunities, employee shareholding and the civic involvement of its employees. It’s up to each of you to assimilate these commitments and make them a reality in your professional environment.
“Real success is the success you share.”
